Five Reasons Why You Need Videos on Your Brand
Author: RJ Paguyo
Author: RJ Paguyo
The great thing about videos is that they are more engaging that text or picture only ads. A whopping 96% of consumers say that they find videos helpful when making purchasing decisions online*. This is because by pitching your product or service to a customer via an explainer video you are essentially walking your audience through your offering as if you were doing it yourself! It is attractive and easy to understand way to get to your market.
Creating the perfect explainer video is both a science and an art. Given the short attention span of people when browsing through the internet, one has to incorporate conscience information with a witty script and an engaging animation. The goal is to have your customers understand your business in less than 3 minutes!
As the world is getting more dependent on the internet, people’s reliance on their mobile devices has grown significantly. However, not all content you see online are optimized for viewing on your smart phone. Good explainer videos are made for any screen size whether it be on your smart phone or tablet. The thoughtful incorporation of readable texts, clear script narration and fluid animation transitions make sure that your viewers will not be disengaged from watching even on the go.
According to a US survey, 73% of all adults surveyed said they are more likely to purchase online after watching a video that explains the product or service. This is a high conversion rate for a video you do not have to spend your whole marketing budget on. One positive point of a video is that it is very easy to share on the internet. With the right channel, your video can be viewed and shared faster than print ad flyers given away in stores.